Our mission
 The
NASCAR community is built on a shared passion for a sport unlike
any other. With over 75 million fans, we want our sport
to look like America and attract the best talent and the most
dedicated fans in the world. We recognize that to sustain our
growth and broaden the appeal of our sport, a concerted industry-wide
commitment is required to promote diversity and help create
opportunities throughout the motorsports industry. To that end,
in 2000 we formed
the NASCAR Diversity Council in order to work closely with
motorsports industry leaders toward achieving these goals.
NASCAR, and the entire industry, continue to take important steps
to expand the diversity of our sport. These include our NASCAR Diversity
Internship Program; Drive for Diversity; scholarships to Historically
Black Colleges and Universities and Hispanic Serving Institutions;
support of the Urban Youth Racing School; the NASCAR College Tour
presented by the Coca-Cola Company; and our partnership with the
NASCAR Technical Institute.
With these and other efforts already in place or being developed,
we hope to bring greater diversity—in crew members, drivers,
speedway operators, broadcasting, licensing, team ownership and
marketing—to our sport. We still have a lot of work ahead
of us, but are excited about what the future holds. We invite
you to learn more about our diversity initiative and the growing
opportunities to join the NASCAR community and make the sport
even more exciting for all of us.
Brian France
Chairman and CEO, NASCAR
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